We’re honoured to share that Off Piste Fine Art Group was recently featured in Culturalee Innovators, with an in-depth interview spotlighting our CEO, Ann Priftis, and the vision behind our growing gallery group

In the article, Culturalee explores how Off Piste has built a thriving contemporary art ecosystem beyond traditional art capitals - focusing instead on resort destinations like Whistler, Sun Valley, Banff, Jasper, and Victoria. At a time when much of the global art market is recalibrating, the piece highlights why the middle market remains one of the most resilient and dynamic spaces in today’s art world. 

The interview touches on what has always driven our approach: 

• Building genuine, long-term relationships with collectors 

• Creating meaningful experiences around art, not just transactions 

• Championing artists through exhibitions, residencies, and personal connection 

• Expanding where and how art is experienced - from galleries to hospitality spaces, including our partnership with JSX private jet lounges 

What we appreciate most about this feature is its focus on art as experience. As Ann shares in the interview, our goal has always been for collectors to associate the works they acquire with moments, places, and memories - a ski trip, a summer escape, a meaningful conversation with an artist - rather than viewing art purely as an asset. We’re grateful to Culturalee for recognizing the work our team does across all locations and for helping share the story of how contemporary art continues to thrive outside major metropolitan centers.  

Read the full interview HERE